1. Acceptance of Terms

By accessing and using the Culturisk Persona Maker & Pricer platform ("Service"), you accept and agree to be bound by the terms and provisions of this agreement. If you do not agree to these Terms and Conditions, please do not use our Service.

2. Description of Service

Culturisk provides an AI-powered platform for creating detailed customer personas and developing pricing strategies. Our service includes:

• AI-generated persona creation based on segment, product, and context data
• Context-aware pricing strategy recommendations
• PDF export functionality
• Workspace and project management tools

3. User Accounts

3.1 Registration

To use certain features of the Service, you must register for an account. You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate, current, and complete.

3.2 Account Security

You are responsible for safeguarding your account credentials and for any activities or actions under your account. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.

3.3 Account Termination

We reserve the right to suspend or terminate your account if you violate these Terms and Conditions or engage in fraudulent, abusive, or illegal activity.

4. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws
• Attempt to gain unauthorized access to any portion of the Service
• Interfere with or disrupt the Service or servers or networks connected to the Service
• Upload or transmit viruses or any other malicious code
• Collect or harvest any personally identifiable information from the Service
• Use automated systems to access the Service without our express permission
• Impersonate any person or entity or misrepresent your affiliation

5. Intellectual Property Rights

5.1 Our Content

The Service and its original content, features, and functionality are owned by Culturisk and are protected by international copyright, trademark, patent, trade secret, and other intellectual property laws.

5.2 Your Content

You retain ownership of any content you submit to the Service ("User Content"). By submitting User Content, you grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, and display such content solely for the purpose of providing and improving the Service.

5.3 AI-Generated Content

Content generated by our AI models based on your inputs ("Generated Content") is owned by you. However, we reserve the right to use anonymized and aggregated data to improve our AI models and services.

6. Payment and Subscription

6.1 Pricing

Certain features of the Service may require payment. All prices are in the currency specified at the time of purchase and are subject to change with notice.

6.2 Billing

For subscription services, you will be billed on a recurring basis according to the plan you selected. You authorize us to charge your payment method on each billing cycle.

6.3 Refunds

Refund requests will be considered on a case-by-case basis. Please contact support@culturisk.com for refund inquiries.

7. AI-Generated Content Disclaimer

Our Service uses artificial intelligence to generate personas and pricing recommendations. While we strive for accuracy:

• AI-generated content is provided for informational purposes only
• We do not guarantee the accuracy, completeness, or reliability of AI outputs
• You should verify and validate all AI-generated recommendations before making business decisions
• We are not liable for any decisions made based on AI-generated content

8. Data and Privacy

Your use of the Service is also governed by our Privacy Policy. Please review our Privacy Policy to understand how we collect, use, and protect your information.

9. Limitation of Liability

To the maximum extent permitted by law, Culturisk shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from:

• Your use or inability to use the Service
• Any unauthorized access to or use of our servers
• Any bugs, viruses, or other harmful code transmitted through the Service
• Any errors or omissions in content or for any loss or damage incurred from use of content

10. Indemnification

You agree to indemnify, defend, and hold harmless Culturisk and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses arising out of or in any way connected with your access to or use of the Service.

11. Disclaimer of Warranties

The Service is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, either express or implied. We do not warrant that the Service will be uninterrupted, secure, or error-free.

12. Changes to Terms

We reserve the right to modify these Terms and Conditions at any time. We will notify users of any material changes by posting the new Terms and Conditions on this page and updating the "Last updated" date.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions.

14. Dispute Resolution

Any dispute arising from these Terms will be resolved through binding arbitration in Bangalore, India, in accordance with the Arbitration and Conciliation Act, 1996.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect.

16. Contact Information

For questions about these Terms and Conditions, please contact:

• Email: legal@culturisk.com
• Website: https://culturisk.com
• Address: Culturisk Technologies Pvt. Ltd., Bangalore, India